Guiding principles

Our goals

Spirit of research and creativity

Business success starts with people. Our employees’ creativity and inquisitiveness are the basis for innovation. We support our employees in continuously improving their skills and give them the freedom to shape their tasks independently. We often stray from the beaten path and are enthusiastic about our tasks.

Partnership with customers

We work closely and trustingly with our customers to create sustainable value. Our goal is a lasting business relationship, not short-term success. After all, innovation and a willingness to change are guarantees of competitiveness and growth.

Mission

We want to redefine colour – as a functional material that solves technological challenges and enables new applications. Our mission is to overcome the limitations of traditional colour technology. We develop inks and printing inks that not only design, but also act: they conduct electricity, store information, react to environmental influences and communicate with digital systems. In doing so, we solve the problem of the passivity of classic colourants and create new interfaces between people, materials and machines.

Vision

We are creating a future in which colour is an integral part of smart technologies and sustainable innovations. To fulfil our mission, we invest in interdisciplinary research, collaborate with pioneers from science and industry, and develop market-ready solutions that combine design, function and environmental awareness. Our vision is a world in which ink not only prints, but interacts – and printing ink is not only visible, but effective.